Contents Page Deconstruction
The masthead on this NME contents page is at
the top of the page. They have used a large mast head which may be done to help
establish a brand identity and reinforce their chosen colour scheme. Below the mast head is the date of the issue
which has been done to link the contents of the magazine to the current date as
a few of the items in the contents are news items. There's also a small news
article below the masthead and an image that is relevant to the small news
article. The small news article is a brief summary of the music news of that
month. NME have used a colour scheme which is
related to their masthead (magazine logo). They chose the colours of red, black
and white which are the prominent colours throughout and are also the colours
used on their masthead (magazine logo). NME could be using this scheme to
create a brand identity. The contents page
also shows where the items are in the magazine that were advertised on the
cover page.
This contents page for Q magazine goes across two pages. This contents
page has a large masthead which in relation to the colour scheme of the font
creates a brand identity for the magazine which is similar to the style of the
NME contents page. In contrast this contents page does not have an index to
indicate which band is mentioned. This magazine contains numerous images which
relate to the contents of the magazine this further advertises the magazines
contents and gives the reader a preview of what articles to expect in the
magazine. In contrast to the NME contents page, the text on this double spread
contents page next to each image is the page number which the image is
referencing which can help the reader find the article they wish to read
quickly. This contents page has also positioned
information to the side of the page which supplies audience with information on
what the magazine contains. Also because of the great amount of text, the
audience feel as if they are being provided with a high quantity and quality of
text. The information has been separated into various sections which shows that
the audience that the magazine contains more than any generic magazine's trait.
The content has a paragraph of information following which provides the
audience with more information on what they can expect to see on this
particular page in the same way as the NME contents page.
This
contents page for Q magazine is only on one page which is a different design to
the previous Q magazine contents page. This contents page has a masthead in the
same way that the previous Q magazine and NME magazine has which also has the
effect of establishing a brand identity. This contents page also does not have
an index to indicate which page each band it mentioned and instead has the
bands noted next to the page number is similarity with the previous Q magazine
contents page. This contents page only has two images which relate to the
contents of the magazine which is significantly less than the previous Q
magazine contents page but shares this feature with NME. The
sell lines are advertisements of the
music genre in general unlike other magazines, for instance NME who tend to use
band names as sell lines. This will be to appeal to the target audience of
pop/rock music fans in contrast to the only rock fan target audience of NME.
The sell lines can draw in readers from other genres by some of the general
things they advertise in music therefore creating a wider audience for the
magazine. The
composition is very effective. Placing the contents list on the left side is
effective because people naturally read from left to right. The main image is
placed off to the right and it doesn’t take the attention off the page as a
whole, so attention can still be paid to the important articles. However it
does imply that a main section of the article will be based on the band in the
main image. Therefore fans of the band will be more interested in reading.
There is also a small-boxed advertisement at the bottom of the page about q’s
own personal music review. This is possibly small because it may feature often
yet is still necessary on the cover as it is a main attraction to the magazine.
