For this double page spread, there is an image on the entire right-hand
side page but the article is entirely on the left-hand side of the page with
the pull quote going across both pages. The pull quote allows the reader to
associate the image with the main article. The pull quote is centred in the
middle of the double page spread, and appears to split the article into two
sections which appears to be used to give the reader a break by breaking up the
article in two sections. The pull quote is also large enough to draw the
reader's attention directly to the quote when they arrive on that page which
can give an indication of the overall tone of the article along with the large
image.A drop capital letter is also used at the beginning of the article on the
letter 'D' to alert the reader that the article does start there instead of
giving any indication that the article starts on the previous page. It also
helps to minimise the effect of looking at large chunks of text - much like the
pull quote, it makes the article look more manageable than it would be if the
whole thing was unformatted and in plain columns with no variance in font
sizes. The colours of the image do not match the colour of the article text or
background, yet the red text does stand out rather well against the light
background of the image.
Like the previous double page spread there is
only one main image included on this double page spread of a magazine. This image
also takes up one page to emphasize the importance of the artist, which in this example is Lana Del Rey. The size of the image
indicates she is the main focus of the article. The size of this image suggests
that this is probably the key article in the magazine. On the double page
spread there’s three small columns, with the main image being the centrefold of
the article. By separating the text format into three different columns it
allows the reader to read the page easier and it makes the information easier
for the reader to digest and absorb. The first column has the largest font and
the ‘eye puller’ to gain the attention of the reader. The way Lana Del Rey is
described in it as ‘looking demonic’ and ‘blood running down her forehead’ is
lexis which is used to engage the audience and draw them to read the rest of
the article. The font sizing is large on the primary column in the article and it
makes it impossible to avoid or miss drawing attention to the article. The text
columns take up about three quarters of the image less page with the drop cap
‘S’ taking up the remaining ¼ on the left side of that page, with the main
column being placed directly underneath it. The overall colour scheme of the
page consists of pale tones such as white and blue with black used on darker
elements like the text. The
body of the text columns all have the same font which indicates to the reader
that they are connected to each other and have the same theme. There is no feature
headline used in this specific article yet a drop capital has been used. The
drop capital has used the same font as the body of text which immediately
creates a direct link between that and the writers of the article. This has
been used by the writers to subconsciously create a connection between the
elements of the text, without the readers realizing. The way the text has been
positioned on the double page spread indicates its level of importance,
therefore the drop cap is highest as it is the first thing the reader will
notice. The colour of the text is black,
this is used to relate to the artists’ genre of music, if a brighter colour was
used then this wouldn’t communicate very well with Lana Del Rey’s focus on the
darker indie/alternative scene. There are no pull quotes, headers, further
images or side bars that may disrupt the text in any way, this reminds the
reader that they will be able to navigate their way through the article without
having to break or pause to glance at something else.
The title is
positioned at the top left of the page slightly overlaying the main image. It
is in block capital in bold black text, this positioning and styling immediately
attracts the audiences’ eye. The layout of the strap-line is very effective as
it corresponds to the layout of the title and the image. The magazine has
positioned this particular piece of text here in order to fill the blank space
and to make the page more interesting to the audience by having an effective
use of the page’s space. This particular image is very effective in terms of
fitting in with the composition of the overall page. Haley Williams is
presented in a way in which she appears to have been caught out which suggests
that, along with the title, that she is doing very well in the music industry
to the point that she has no time to pose for photo shoots therefore an almost
candid looking photo is used. The image also creates the impression of vulnerability
however this contradicts her very confident persona. She is wearing bright,
provocative clothing which is used to represent her bubbly, fiery personality
whilst also connoting the style of music which she is part of which as known to
be an energetic genre of music. The colour scheme has been maintained
throughout the page. The colour of the main protagonist’s hair holds
connotations of fire, linking back to the title and the background colour has
been kept simple in order to withhold the high quality standard. The colour of
Hayley Williams skirt reflects the colours used for the text and the opposing
bright colours which are used for her top create a more interesting tone whilst
also symbolising her fiery personality. The
article itself overlaps the main image which is very unusual this could suggest
that what the article contains is more important than that of the picture. The
magazine has also included their name, a pull quote relating to the artist and
information about the main image within the double page spread. Due to the
large image and smaller amount of text, the audience might be distracted from immediately
reading the article like in the previous double page spreads.
Daniel, you have produced three detailed deconstructions, showing your awareness of the key features and conventions of double page spreads, as well as discussing linguistic features, use of colours, fonts, connotations of images etc. You have correctly used relevant terminology throughout, and have discussed how the composition of the double page spreads have been designed appeal to the reader.
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