Thursday 12 December 2013

Double Page Spread Deconstructions

For this double page spread, there is an image on the entire right-hand side page but the article is entirely on the left-hand side of the page with the pull quote going across both pages. The pull quote allows the reader to associate the image with the main article. The pull quote is centred in the middle of the double page spread, and appears to split the article into two sections which appears to be used to give the reader a break by breaking up the article in two sections. The pull quote is also large enough to draw the reader's attention directly to the quote when they arrive on that page which can give an indication of the overall tone of the article along with the large image.A drop capital letter is also used at the beginning of the article on the letter 'D' to alert the reader that the article does start there instead of giving any indication that the article starts on the previous page. It also helps to minimise the effect of looking at large chunks of text - much like the pull quote, it makes the article look more manageable than it would be if the whole thing was unformatted and in plain columns with no variance in font sizes. The colours of the image do not match the colour of the article text or background, yet the red text does stand out rather well against the light background of the image.


           Like the previous double page spread there is only one main image included on this double page spread of a magazine. This image also takes up one page to emphasize the importance of the artist, which in this example is Lana Del Rey. The size of the image indicates she is the main focus of the article. The size of this image suggests that this is probably the key article in the magazine. On the double page spread there’s three small columns, with the main image being the centrefold of the article. By separating the text format into three different columns it allows the reader to read the page easier and it makes the information easier for the reader to digest and absorb. The first column has the largest font and the ‘eye puller’ to gain the attention of the reader. The way Lana Del Rey is described in it as ‘looking demonic’ and ‘blood running down her forehead’ is lexis which is used to engage the audience and draw them to read the rest of the article. The font sizing is large on the primary column in the article and it makes it impossible to avoid or miss drawing attention to the article. The text columns take up about three quarters of the image less page with the drop cap ‘S’ taking up the remaining ¼ on the left side of that page, with the main column being placed directly underneath it. The overall colour scheme of the page consists of pale tones such as white and blue with black used on darker elements like the text. The body of the text columns all have the same font which indicates to the reader that they are connected to each other and have the same theme. There is no feature headline used in this specific article yet a drop capital has been used. The drop capital has used the same font as the body of text which immediately creates a direct link between that and the writers of the article. This has been used by the writers to subconsciously create a connection between the elements of the text, without the readers realizing. The way the text has been positioned on the double page spread indicates its level of importance, therefore the drop cap is highest as it is the first thing the reader will notice.  The colour of the text is black, this is used to relate to the artists’ genre of music, if a brighter colour was used then this wouldn’t communicate very well with Lana Del Rey’s focus on the darker indie/alternative scene. There are no pull quotes, headers, further images or side bars that may disrupt the text in any way, this reminds the reader that they will be able to navigate their way through the article without having to break or pause to glance at something else.


 
 
The title is positioned at the top left of the page slightly overlaying the main image. It is in block capital in bold black text, this positioning and styling immediately attracts the audiences’ eye. The layout of the strap-line is very effective as it corresponds to the layout of the title and the image. The magazine has positioned this particular piece of text here in order to fill the blank space and to make the page more interesting to the audience by having an effective use of the page’s space. This particular image is very effective in terms of fitting in with the composition of the overall page. Haley Williams is presented in a way in which she appears to have been caught out which suggests that, along with the title, that she is doing very well in the music industry to the point that she has no time to pose for photo shoots therefore an almost candid looking photo is used. The image also creates the impression of vulnerability however this contradicts her very confident persona. She is wearing bright, provocative clothing which is used to represent her bubbly, fiery personality whilst also connoting the style of music which she is part of which as known to be an energetic genre of music. The colour scheme has been maintained throughout the page. The colour of the main protagonist’s hair holds connotations of fire, linking back to the title and the background colour has been kept simple in order to withhold the high quality standard. The colour of Hayley Williams skirt reflects the colours used for the text and the opposing bright colours which are used for her top create a more interesting tone whilst also symbolising her fiery personality. The article itself overlaps the main image which is very unusual this could suggest that what the article contains is more important than that of the picture. The magazine has also included their name, a pull quote relating to the artist and information about the main image within the double page spread. Due to the large image and smaller amount of text, the audience might be distracted from immediately reading the article like in the previous double page spreads.

 





 

1 comment:

  1. Daniel, you have produced three detailed deconstructions, showing your awareness of the key features and conventions of double page spreads, as well as discussing linguistic features, use of colours, fonts, connotations of images etc. You have correctly used relevant terminology throughout, and have discussed how the composition of the double page spreads have been designed appeal to the reader.

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